Interview:
"Leveraging Inherent Social Behaviour"

Peter Ryder, Jovoto
Soren Ingomar Petersen, CEO, Ingomar&Ingomar Consulting, in this interview says, that crowdsourcing is all about "leveraging the inherent human social behavior_ of reciprocity to create progress". Read the full interview   

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The post-event Newsletter of
the first ever World Co-creation Day 2011, organised in memory of late Prof C K Prahalad.

Free to Read:
The Co-creation Roadmap...

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Read and review the complete book for free.
Younomy (short for "You" plus "Economy") is a co-creation consulting firm, helping companies to co-create busingess value: revenue, product ideas, enhance customer relations, and corporate social responsibility by partnering with "common man", "fans" and "followers" of social media networking platforms.

Younomy's P6 Framework, an ideation platform, offers publishing, consulting, and training services for companies to evolve their own co-creation strategies.

News: "The Co-creation Roadmap" Launched

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Credit: Reuters
Mr E Balaji, MD & CEO, Ma Foi Randstad (second from left), India's leading HR services firm, is seen presenting the first copy of the book: The Co-creation Roadmap: Six Steps to Tap the Wisdom of Crowds, to Mr A J Balasubramanian, Director, CareVoyant Technologies. The event took place at Chennai on December 21, 2011. Also seen in the picture are Mr G Sankaranarayanan (extreme left), author, & CEO, Younomy, and Mr S Senthilnathan (extreme right), CEO, Aazhi Port. To read the digital version of the book for free, click here.

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Quotes: "Consumers can have real sense of ownership"

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Jason Falls
"Companies have often grappled with the “ownership” of their brands. Ultimately, the brand is simply what it represents in the minds of consumers. They can have a real sense of ownership – and an equal willingness to criticize decisions that affect that brand in ways that they do not like," Mr John Walsh, Professor of Marketing, IMD. 

Read more quotes here.
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