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Resources > Great Quotes > Co-creation
Co-creation"Your friendly neighbourhood kirana store owner knows exactly what your needs are; your database is in his head. He knows whether you are creditworthy, whether you have upgraded your soap brand; how many family members you have and their eating habits. He is the ultimate CEO. I want this incredible personalised service to be combined with the efficiencies of mass production. That's co-creation."
Prof C K Prahalad "Co-creation is a major re-think on how businesses create value." "The key to successful co-creation and crowd sourcing is making the result a common good and then openly sharing the outcome. You might think that this would remove your competitive advantage, however, by shifting your paradigm from zero-sum thinking to that of enlarging the pie and creating "win-win" situations, everyone makes out like a bandit." Soren Petersen, Author, Profit from Design - Leveraging Design in Business "We will be able to solve problems, not by analytically decomposing big problems into smaller ones, but by presenting the complex problem to the collective intelligence and let it holistically express the solution," Marcio Saito, Author, The Click Company "Creating ways for people to solve their own problem is not just an opportunity in 2010. It is an obligation." Jacqueline Novogratz, Founder, Acumen Fund. |
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