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Social Media

"Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers."
- Brian Solis, Author, Engage


It's about brands tapping into the trust that is inherent in communities, it's not about brands trying to get us to trust them through traditional advertising.
- Umberto Righetti, SportingPulse

If you get 100 comments on every blog post, then clearly, you are having some effect on people’s lives, otherwise, they wouldn’t waste their time.
- Dan Blank, Founder, We Grow Media

It is the training and policies combined that provide a framework for employees to increase their participation in social media.
- Bryan Rhoads, Senior Digital Strategist, Intel

We’ve had enough of the hippie, tree-hugger, Kumbaya nonsense and want to start using social media as a strategic business driver
- Jason Falls, principal, Social Media Explorer

“The multitudes have answers to questions which have not yet been posed”
John Berger, British writer

"You have to check your messages. The leaving of a message is one half of a social construct, which is completed by the checking of the message. If that contract breaks down, then all social contracts break down, and we descend into anarchy."
a quote from the The Big Bang Theoryseries on CBS TV, US

"There are tens of thousands of businesses making millions a year in profits that still haven't ever heard of twitter, blogs or facebook. Are they all wrong? Have they missed out or is the joke really on us? They do business through personal relationships, by delivering great customer service and it is working for them."
Howard Mann, Author of Your Business Brickyard

"The One Precenters, a small percentage of the tribe, within the larger tribe, are those who spread the word. The One Precenters are not the usual suspects of name-brand tech bloggers, mommy bloggers and or business bloggers. The One Precenters are often hidden in the crevices of niches, yet they are the roots of word of mouth. This year, your job is to find them and attract them."
Jackie Huba and Ben McConnell, authors, Citizen Marketers and Creating Customer Evangelists