_The SIX Ps of Social Media-enabled Co-creation 

Priority:
Action Item - Identify Co-creation Hot Spots
Co-creation can be successful only when the business value that is going to be created is co-defined and is a priority for both business and external stakeholders

Participation:
Action Item - Setup Co-creation Board
Co-creation is a two-way process that demands organizations to engage themselves as participants. Internally, companies should be ready and open for social participation. be structures, roles, budgets in place to make the participation effective.

Problem:
Action Item: Construct a Problem Wall
Companies have to be open about the business problems they face, and also encourage stakeholders to come up with problems. Identifying problems and empowering people to post the problems, and of course, broadcasting problems to external stakeholders are essential aspects of co-creation.

Project:
Action Item: Launch Co-creation Project
Co-creation is not one single project but still companies should launch co-creation initiatives in specific business areas with a defined goal, a particular deadline, and rewards for participants to generate business value

Platform:
Action Item: Create a Platform Bazaar
Companies can come up with a mix of online, offline platforms for their co-creation projects.
Co-creation needs a space for conversations and collaborations. Companies have to create such spaces using web and real world events where co-creation of value can happen.

Promotion:
Action Item: Come up with Motivators
Co-creation is driven by passion. To kindle the passion, companies have to create the right types of incentives - prize money, rewards, or built-in socializing opportunities or altruistic goals- to motivate participants.